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Keep your color-treated hair vibrant. This shampoo, infused with Amazonian murumuru butter, moisturizes for a healthy looking gloss. A fragrant kiss of nature and juicy freshness from the handpicked Bulgarian rose petal. This shampoo is also 93% naturally derived and cruelty-free, paraben-free, silicone-free, sulfate-free, dye-free & formulated without phthalates. Read our Naturally Derived Page to find out more.