Smartlabel LBP US
Nourish Hair, Moisturize Skin & Release Tension
Explore NEW Hemp Seed & Nana Leaf Collection
Keep Color-Treated Hair Vibrant
Discover Murumuru Butter & Rose Haircare
Transform bath-time into a small act of love for body, mind and planet
Love Animals? We Do Too. We're PETA-Certified Cruelty-Free
Tips & Tricks For Hair & Skin
Explore Our Planet & Cruelty-Free Beauty Blog
COVID-19 update: self-care tips + how we’re helping
Reveal your hair’s best shine or boost color vibrancy with half your usual dose!
Sustainably-sourced, gorgeously-scented and now...award-winning! Yep, meet our sparkling beauty heroes
SHOP THE ICONS
& a little love to the planet
Loving the planet means caring for all creatures who share it. Our products are PETA-certified cruelty-free, and never tested on animals.
Our bottles are created with post-consumer recycled plastic and are recyclable. Using recycled plastic may give our bottles a little color, but it’s worth it!
We’re committed to responsibly sourcing high-quality ingredients. That’s why each product is infused with an ethically sourced fragrance oil or absolute.