How Caring About Animal Welfare Can Benefit Your Beauty Routine
Getting the best from your beauty regime doesn’t have to compromise your ethics – it’s easy to be kind to the planet and to animals, all while looking your best
Wherever you fall on the plant-based spectrum, whether you dabble with the odd meat-free day, or are a dedicated vegetarian or vegan, chances are you would rather your beauty regimen wasn’t harmful to the planet or animals.
Fortunately, the demand for a kinder approach to our eating habits has had a positive impact on beauty, too. Where options used to be limited (homemade oatmeal face scrub, anyone?), the industry has evolved and grown so much that the range of vegan products available is impressive both from a results perspective, and an ethical standpoint.
Labels you can trust
There is still plenty of confusion out there. You may assume ‘vegan’ and ‘cruelty-free’ are interchangeable, but vegan beauty means an absence of animal ingredients, while cruelty-free refers to a product that doesn’t test on animals. Happily, Love Beauty and Planet is both vegan and cruelty-free. Our products do not contain animal-derived ingredients, and we never test on animals.
Innovation that means no compromise
You may think you can’t get the same quality products when you turn to plants, but beauty industry innovation is so advanced that it’s not necessary to rely on animal-derived ingredients like honey, beeswax, lanolin, squalene or gelatin anymore.
Take green clay, which gently lifts dead skin cells from the skin's outer surface gently but effectively – try it in Love Beauty and Planet’s BELOVED Green Clay & Eucalyptus Whipped Body Scrub. This indulgent and powerful scrub leaves skin smooth and radiant by restoring hydration and providing the skin with natural minerals. Not to mention it leaves skin smelling like fresh eucalyptus, thanks to ethically sourced eucalyptus oil.
If you’re a smooth hair devotee, you’ve no doubt searched for keratin treatments, as they are most famous for smoothing down the cells of hair strands and leaving locks glossy. Many of these contain keratin made from animal byproducts, but you can get those same benefits from argan oil.
Used for centuries in Morocco, it’s packed with natural fatty acids and antioxidants, which coat your hair and help it maintain moisture to stay sleek and shiny. Find it in Love Beauty and Planet’s Sulfate-Free Argan Oil & Lavender Shampoo and Conditioner, which tackles frizz and smooths hair, while leaving it smelling of dreamy French lavender. Similarly, shea butter is a good alternative to gelatin (a common lotion ingredient) to nourish your skin, as shea butter is a hydration powerhouse. Find them in Love Beauty and Planet’s Shea Butter & Sandalwood Hand Cream, which provides a creamy, woody, exotic hit of moisture.
Supporting all aspects of nature
As well as protecting animals, we want to be kinder to the planet. All Love Beauty and Planet bottles are recyclable and made from 100% recycled plastic, and we have a commitment to net zero carbon emissions by 2030. We’re determined to protect and regenerate land, forests and oceans. It means we not only protect animals now but their habitats for years to come too. That’s beauty, but with a clean conscience.