The Fast-Rinse Technique: How Both Your Hair And The Environment Benefit
This simple shower swap is good for your hair and the planet
Washing and conditioning your hair can be such a simple pleasure: taking a step back to enjoy the amazing scent in the shower, and swooning over that fresh, silky feeling once you’re out. Now imagine enjoying all of this while knowing your gorgeous hair is also having a positive impact on the planet? We’re here to tell you it’s totally possible.
Alongside our cleaner, greener pledges, we’re on a mission to help save water at Love Beauty and Planet. That’s exactly why, since our inception, we’ve worked to try to not only reduce the amount of water that’s used to make our products, but also the amount that’s in them, and we’re constantly thinking of ways to help you use less water while you’re showering – all without having to compromise on efficacy or experience.
That’s where our ‘fast-rinse’ technology comes in. Here, we break down what ‘fast rinse’ technology is, and how it benefits you and the planet…
What is fast-rinse technology?
Love Beauty and Planet scientists have managed to create a high-quality conditioner which, as well as giving you your smoothest, most hydrated hair ever after every wash, helps to save water each time you shower. Traditional conditioners contain complex chemical structures that take time to break down and provide benefits. But at Love Beauty and Planet, we took inspiration from safety glass. Sounds strange, yes, but hear us out. Safety glass looks and acts the same way as regular glass, but when a force impacts it, it breaks down into thousands of pieces. Our scientists managed to mimic this behavior in conditioner formulations so it does the same (impressive, right?): when a ‘force’ impacts it (in this case, water), it breaks down into tiny pieces so it can deeply hydrate your hair instantly. Same benefits, less time. Cool, huh?
How is fast-rinse technology good for the planet?
Using less water wherever we can is important for the planet because it also helps to save energy – after all, energy is needed to filter, heat and pump water, so reducing the overall usage also reduces your carbon footprint, pollution and helps conserve fuel resources. We worked out that if just 50 people made a conscious effort to reduce their showers by just 10 seconds, it could save more than 1,900 gallons of water.Impressive!
How is fast-rinse technology good for hair?
It’s not just the environment that can benefit from Love Beauty and Planet’s fast-rinse technology; the good news is it’s also amazing for your hair. The molecular make-up of Love Beauty and Planet conditioners actually makes it an incredibly effective product. How? It has to do with the size of the molecules used: they’re much smaller than average, so they can coat and penetrate the hair cuticle much more deeply for softer, smoother, more hydrated hair. In short, our conditioners with fast-rinse technology work just as well as – if not better than – traditional conditioners, all while saving water. We’ll take two!
Our favorite fast-rinse conditioners
All Love Beauty and Planet conditioners feature fast-rinse technology, but these are a few of our top picks…
Give your locks a new lease of life with this revitalizing formula.
A five-benefits-in-one power product, prepare to leave the shower with more hydrated, stronger and glossier hair.
Turmeric & Tonka Essence Conditioner
After using this you can wave goodbye to split ends and say hello to super-strong, smooth locks!