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our story


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powerful & passionate

All of our bottles are filled with fabulous formulas made with ingredients that can deliver brilliant care to your hair and body. Plus, we use 100% recycled materials to make our bottles (our caps, they're next), so there’s reduced waste when you’re done—just don't forget to recycle them.

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fast & fabulous

We believe in giving a little love to the planet. That’s why we use fast-rinse technology in our rich conditioners, so you get superior conditioning while being able to help save some water every shower. Just be sure to do your part and go easy on the tap!

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goodies & goodness

We put a little goodness in all of our gorgeous products. Each of our collections is infused with organic and sustainable ingredients sourced from places all over the world. Plus, our sourcing partners help promote fair wage jobs and ethical sourcing for our essential oils and absolutes.

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scents & sensibility

Our carefully chosen fragrance partner, Givaudan, aims to bolster the livelihoods of the local partners who harvest the flowers and herbs for our pampering perfumes, which are each made with one ethically-sourced essential oil or extract from around the world.

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carbon conscious & caring

We want a carbon footprint so small, it's like we weren’t even here. But any business is going to make some sort of footprint. So, until we find a way to leave no footprint, we’ll quantify our CO2 emissions along every step of production and tax ourselves for going over our goals. That money will support third-party programs that help reduce landfill waste and overall carbon emissions.


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